In 2011 adidas asked their partner agencies to pitch a global brand campaign that would re-energize their image with a much younger audience. We won the pitch with an “all in” message that was inspired from a French mime in “Man on a Wire”. The team was tight, but the pitch was a slam dunk. The film that kicked everything off quickly became their biggest campaign in the 60 years thanks to Romain Gavras and a little bit of Justice. We travelled to 10 different cities to capture authentic sports and lifestyle events. It was an eight-month production and was one the most intense. All in is an epic tale of unbridled passion and intensity that merges in sport, street and style.
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SKILLS: Art Director, Creative Director
CLIENT: Adidas