The adidas neighborhood is the follow up to the massive success to house Party. It’s where street meets sports and Daft Punk meets Star wars. The brief was challenging. We needed to create one story with 6 different sub-stories. The production process felt more like a live event than a production. We created a street party in east London, shot for 7 days and had 30 different assets show up with no given schedule. Let’s just say the storyboards were trashed after a few days into the process. We managed to produce loads of work from this shoot; a women’s look book, a Death Star application, a shoe collection containing a hidden QR code that unleashead an augmented reality game, and, of course, an epic star wars Cantina film that went viral during the World Cup.
SKILLS: Art Director, Creative Director
CLIENT: Adidas Originals