This was a first communication challenge with Originals. Both Diesel and Originals were collaborating in launching adidas first denim collection. The mandate was a challenge since both iconic brands had to agree on a common brand message. The answer: 83 Original Ways to Successfully Waste Your Time…OK so maybe the title was a little long but this big idea was created two years before the very similar “Be stupid” campaign was released. We invited 83 photographers to create the 83 original images. We then invited the world to create their own meaning and submit their quirky images of them wasting their time.
SKILLS: Art Director, Creative Director
CLIENT: Adidas and Diesel