As my first real global 360 campaign, the 2009 House Party was conceived to help adidas Originals celebrate their 60th anniversary and establish adidas Originals as a lifestyle brand. It was imagined with a great group of people in a totally chaotic environment during a time of experimentation and collective mind sharing. It was an epic shoot, the results were huge and the rest is history. It might be one of the rare occasions where an advert inspired a feature film (Project X).
SKILLS: Art Director, Creative Director
CLIENT: Adidas Originals