In 2013, adidas showed the amazing things that happen when cultures, passions, and ideas collide when we: Unite All Originals. The campaign called upon the pioneering spirits of the world, to join together and define new forms of originality. It began when A-trak united with SO-ME to create an exclusive track and music video that drove fans to an experience called: The Collider. Then, we reunited hip-hop artists Run-D.M.C with A-trak for another exclusive collision.
The collaboration was teased online to drive to the interactive music video where Run DMC and A-trak wrecked creative havoc on New York City. With Google Chromes Web Speech API, users could alter the video with animations and special effects by shouting whatever they saw on screen into their computer mic.
SKILLS: Art Director, Creative Director
CLIENT: Adidas Originals