FIFA / WE ARE 26
Working with FIFA, we helped create and establish the brand campaign for the FIFA World Cup 26 under WE ARE 26. We partnered with all 16 host cities to bring their personality and culture into the World Cup and launch the brand to the world. As we developed the brand for the World Cup 26, we created 16 unique brand books that guide how to activate in each city before, during, and after the World Cup.
FIFA / WE ARE 26
FIFA / NOW IS ALL
FIFA / NOW IS ALL
NOW IS ALL was the brand campaign of the FIFA World Cup 2022. It was an invitation from Qatar to the world to see the potential of this moment.
About NOW IS ALL.
Now is a defining moment in time. An inflection point that changes the course of history after it occurs. It can be a split second when a kick changes the tide of a game. It can be 90 minutes that define a team’s journey. It can be years of preparation for a single tournament. It can even be a lifetime spent preparing to host the FIFA World Cup.
All is everything that goes into a moment. All of the effort. All of the experience. All of the preparation. All of the people who helped you reach the moment. All of the world sharing the moment. All of the people connected by a single moment.
GCCO: Kris Manchester // GCD: Brad Getty // ACD ART: Jason Getty // ACD COPY :Adrien Heron // ACD ART: Julien Herisson // ACD COPY: Ugo Martinez